CASS Certification

CASS certification is the process of checking the mailing address information in your database and doing a compare with the USPS database to insure that it is a proper mailing address. CASS certified mail qualifies for substantial postage discounts because it is eligible for automation bulk mailing rates. This is important to mailers because of the difference between "automation" and "non-automation" mailing rates, which is about five cents per piece.

For a 10,000 piece mailing, CASS certification of your address list could save you approximately $500.With CASS certification you can improve the responsiveness of your direct mail campaign, lower postage costs and reduce undeliverable mail. Here is what CASS does:

• Corrects spelling errors in street names, cities and state abbreviations
• Corrects Zip code and appends Zip+4 and Delivery Point Barcode data
• Adds or standardizes directions (North, South, East, West, etc.)
• Adds or standardizes suffixes (Avenue, Street, Boulevard, etc.)
• Qualifies mailings for reduced postage rates
• Reduces undeliverable mail with more accurate addresses
• Improves duplicate identification
• Error report identifies potentially undeliverable addresses

Example:

Limitations: CASS (Coding Accuracy Support System) certification will not make your list 100% deliverable. It does not verify that the name (or company) associated with your address is correct and therefore deliverable. See NCOA for further options to clean your list.